Necco wafers, that wonderful candy of our childhood are now free of artificial colors and flavors. But don't look for those familiar green wafers, they're not in the new packs as ironically, they were too difficult to make with natural food colors.
So much for green going with everything. :)
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A lot of major food manufacturers are starting to use natural food colourings in their products.
Kraft and Nestle are amongst them.
They are responding to the growing consumer desire for important nutrients, and appreciating that consumers don't want to compromise their health by consuming harmful artificial food colouring and additives that can cause adverse reactions.
Coloursoflife.com.au is a small innovative Melbourne company that is using anti-oxidants such as lutein, beta-carotene and lycopene as food colouring alternatives to create visually appealing food.
Consumers are becoming more aware of the synergy between food and it's healing properties, and are demanding food uncorrupted by artificial, processed and unhealthy additives.
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